Link from @smashingmag on branding
Saturday, January 16, 2010
A basic overview yet good overview of all the bases you need to cover when coming up with a brand identity from scratch.
1/16/10 12:39 PM
5 Branding Basics Every Logo Designer Should Know - http://bit.ly/4ZiLgb
You need a good product more than you need a good brand but having both together can be a potent combination. I just saw a duo last night on Shark Tank that nailed a deal because of an awesome yellow monkey logo to go with their ingenious new hand cleaning product.
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